Welcome to 7clouds' The Winners, a weekly series. As the ever-growing network that we are here at 7clouds, we'll be taking a look (and many different angles) into what has defined our brand for over a decade: Lyric YouTube videos. They are the core of who we are, and are a true part of our identity, spanning over 40 videos uploaded every single day across our various channels on the most watched platform in the history of the Internet.
In 7clouds' The Winners, every week we take a look at the seven best performing recent videos across our many channels, which span from Country and Chill, to Rock, Rap, R&B, and even countries like Italy, Argentina, Canada and Australia. The peculiarity of this series is that we rank the top videos based on how they've overperformed their neighbours in their specific channels. This means that, for example, for 7clouds Latin, we only compare its recent seven videos against themselves, and not against other channels, or by jugding only by viewcount alone. This allows us to have a clear picture of how well a video did against its local average. We represent this by an x. Meaning that if, for example, a video uploaded in a given week had 6,000 views in a channel with an average viewcount of 1,000, its value would be 6x.
Enough chitchat. Let's dive into this week's countdown.
7. 7clouds Brazil: PHONK ジ AROUND - BACKROOMS FUNK (Letra/Lyrics) | 29x
Bringing gritty, high-intensity Phonk textures directly into the South American circuit. Locking in a smooth 29x multiplier, this track taps into niche, high-retention electronic streaming habits that keep the local ecosystem thriving.
6. 7clouds Dance Club: Lauv - I Like Me Better (Lyrics) | 33x
Monday’s Channel of the Week catalyst continues to ripple across the network! Recontextualizing Lauv’s infectious melody for the club floor generates a steady 33x velocity spike, proving great pop songwriting can repeatedly transition across multiple genre boards.
5. 7clouds Future House: Aaron Smith - Dancin (KRONO Remix) Lyrics | 37x
A timeless staple of modern electronic curation. Securing a sharp 37x multiplier, this iconic remix provides a warm, driving rhythm that keeps long-form session durations locked in high-retention loops.
4. 7clouds Spain: Cristian Castro - Por Amarte Así (Letra/Lyrics) | 46x
Capturing a towering 122,000 views with a 46x multiplier, the Spain flagship taps straight into high-sentiment pop royalty. This classic vocal arrangement provides an elite layer of cultural resonance across European Spanish playlists.
3. 7clouds Chill: Taylor Swift - Enchanted (Taylor's Version) (Lyrics) | 156x
An absolute triple-digit acoustic victory! Stripping back the production to fit the ambient atmosphere of the Chill channel commands a massive 156x multiplier, pulling 96,000 views and proving Swift's storytelling is completely bulletproof in any arrangement.
2. 7clouds Country: Taylor Swift - Enchanted (Taylor's Version) (Lyrics) | 171x
Taking the second spot on the podium with a spectacular 171x multiplier and 106,000 views! Securing a combined 202K views across two channels simultaneously demonstrates the sheer power of multi-flagship cross-pollination.
1. 7clouds TikTok: Romeo Santos - Que Se Mueran (Letra / Lyrics) | 389x
A historic coronation to claim the ultimate Week 31 July crown! Taking Wednesday's million-view Latin catalyst and weaponizing it on the TikTok channel caused an absolute algorithmic heist. Exploding with a mind-blowing 389x multiplier to drop 562,000 views, this is a masterclass in capitalizing on short-form viral velocity.
From Taylor Swift dominating two separate boards at over 150x multiplier velocity to Romeo Santos dropping half a million views on TikTok, July is officially closing out at the highest peak of performance we’ve seen all year. The formatting is running completely clean, the numbers are pristine, and the network strategy is locked in at an untouchable level.
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