Welcome to 7clouds' The Winners, a weekly series. As the ever-growing network that we are here at 7clouds, we'll be taking a look (and many different angles) into what has defined our brand for over a decade: Lyric YouTube videos. They are the core of who we are, and are a true part of our identity, spanning over 40 videos uploaded every single day across our various channels on the most watched platform in the history of the Internet.
In 7clouds' The Winners, every week we take a look at the seven best performing recent videos across our many channels, which span from Country and Chill, to Rock, Rap, R&B, and even countries like Italy, Argentina, Canada and Australia. The peculiarity of this series is that we rank the top videos based on how they've overperformed their neighbours in their specific channels. This means that, for example, for 7clouds Latin, we only compare its recent seven videos against themselves, and not against other channels, or by jugding only by viewcount alone. This allows us to have a clear picture of how well a video did against its local average. We represent this by an x. Meaning that if, for example, a video uploaded in a given week had 6,000 views in a channel with an average viewcount of 1,000, its value would be 6x.
Enough chitchat. Let's dive into this week's countdown.
7. 7clouds UK: Olivia Dean - So Easy (To Fall In Love) (Lyrics) | 16x
Landing a steady 16x velocity spike, Olivia Dean provides a beautifully sophisticated, organic neo-soul anchor. It's a fantastic localized driver that keeps the UK contingent deeply engaged with premium, smooth aesthetics.
6. 7clouds USA: Dominic Fike - Babydoll (Lyrics) | 23x
Dominic Fike begins his double-appearance on today's board. On the USA flagship, Babydoll locks in a solid 23x multiplier, capturing the premium alternative-pop crowd and building a high-retention baseline on his home turf.
5. 7clouds Brazil: DENNIS, MC Kevin o Chris - Tá Ok (Letra/Lyrics) | 30x
The Baile Funk movement is officially knocking on the door of the global charts. Pulling a sharp 30x multiplier, this high-octane Brazilian smash proves that heavy, rhythmic club sounds are a massive weekend asset for the South American demographic.
4. 7clouds Country: Mariah Carey & Luther Vandross - Endless Love (Lyrics) | 36x
Wednesday's Big 5 experiment has officially translated onto the Friday board! Locking in 37,000 views at a clean 36x velocity, this legendary vocal duet proves that premium R&B ballads have an incredible, untapped shelf life within the acoustic-adjacent channels.
3. 7clouds Afrobeats: Ryan Castro, Dongo - SANKA (Letra /Lyrics) | 96x
A phenomenal display of global migration. SANKA was driving the Latin flagship just a couple of weeks ago, and now the Afrobeats channel has weaponized its heavy urban rhythm to capture a near-triple-digit velocity spike (96x). It's a flawless closed-loop victory for the brand.
2. 7clouds R&B: Dominic Fike - Babydoll (Lyrics) | 120x
The second half of Fike's double-play is a total statistical powerhouse. Migrating over to the R&B flagship, Babydoll absolutely exploded for 432,000 views at a blazing 120x velocity. This multi-channel deployment shows exactly how to extract massive, independent volume out of a single viral asset.
1. 7clouds K-pop: Justin Bieber, Nicki Minaj - Beauty And A Beat (Lyrics) | 135x
An absolute tactical masterclass to claim the crown. By deploying a massive, nostalgic Western pop-rap anthem directly onto the high-velocity K-pop highway, the algorithm went into absolute hyperdrive. Pulling a staggering 1.24 million views while sustaining a 135x multiplier is a legendary performance, crowning 7clouds K-pop as the undisputed king of Week 24.
From Dominic Fike's 400K-view R&B dynasty to Bieber and Nicki's million-view K-pop takeover, Week 24 has proved that the network's regional labels are no longer bound by traditional genres. The audience is following the high-energy curation wherever it lands.
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